Will Omnichannel Transform Pricing?

A few decades ago the concept of making buying items more convenient lead to the growth of the ‘convenience store.’ 7-Eleven and its ilk popped up across the country. They were small stores with a limited selection of products. You could park directly at the front door, walk in and out with your purchase in about 2 minutes. Very convenient – and also pretty expensive.
You wouldn’t elect to buy all your groceries at the convenience store because the grocery store (with more competitive priced goods) was right across the street. The 2 stores at that time weren’t considered to be direct competitors because there was such a large price differential.

Read more: http://www.ec-bp.com/index.php/articles/editors-blog/10774-will-omnichannel-transform-pricing#ixzz3I5R175UB

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