How transit agencies are trying to attract millennial riders

PenneyVanderbilt

Millennials — defined as people between the ages of 18 and 34 — are members of the largest and most diverse generation in American history. Their adroitness at using technology and their predisposition for living in urban neighborhoods and taking a train or bus to get around is already influencing trends in the transportation field. That’s what the American Public Transportation Association (APTA) concluded in its 2014 report, “Millennials & Mobility: Understanding the Millennial Mindset.” The study examined what is driving the millennial generation’s transportation choices, what will drive those choices in the future, and the opportunities for the transit industry to capitalize on those choices.

The reasons behind millennials’ transportation decisions are pragmatic: They ride trains and buses primarily for convenience and to save money. At the same time, they have high expectations for the transit services they use: 61 percent want to see more reliable systems…

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