I didn’t get out to the trade shows, but it looks like the trends are familiar. David Hunt walked through one recently and here are his observations.
Give-Aways and Other Attention-Draws
My personal take on what give-aways are available at trade shows is this: the better the stuff, the better the economy is doing.
This year it was candy, pens, and letter openers. Pretty thin gruel. Sure there were a few contests to win things, for example a four-rotor drone, but these require giving your business card – for future marketing campaigns. And it’s not like they were giving away a slew of them, but one… so it doesn’t count. (So, now I have some new pens.)
Another economic indicator is the attention-getters; for example, what gimmicks are present to draw people in, and so on. For example, some years ago at – if I recall correctly – an Exxon…
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