To show off the secret behind Pharmapacks, his $70 million retail business, Andrew Vagenas picked up an EOS lip balm and tossed it to his buddy Brad Tramunti.
“Watch,” Vagenas said. “He’s like a special kid.”
There is nothing about Tramunti that makes you think: lip-balm guy. He’s 33 years old and hefty, with a two-day scruff and a faded T-shirt wrapped around his torso. But he held the lip balm in his paw carefully, inspecting its lollipop-purple-swirl case like a savant.
“This is a new flavor,” he said. “Just came out. Blackberry nectar.” He took it to his desk and brought up its Amazon.com product page. He checked its weight–0.25 ounce. He pursed his lips and calculated the shipping cost in his head: “$1.89,” he muttered. He looked at its Amazon sales rank: 54,000. He brought up a page with suppliers’ prices.
“We get this wholesale for $2.23,”…
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