Charlie the Tuna
is the cartoon mascot and spokes-tuna for the StarKist brand. He was created by Tom Rogers[1] of the Leo Burnett Agency after StarKist hired Leo Burnett in 1961. StarKist Tuna is the name of a brand of tuna currently owned by Dongwon Industries, a South Korea-based conglomerate.[2] StarKist itself is based in Pittsburgh, the home of its former parent company, H. J. Heinz Company, sharing its headquarters on the site of Three Rivers Stadium with another former parent company, Del Monte Foods’ Pittsburgh headquarters.
Creation
As reported in news stories about Rogers, Charlie the Tuna was based on Rogers’ friend, the actor-songwriter Henry Nemo. B-movie actress Maila Nurmi claims that the character was originally sketched six years earlier by the actor James Dean while she was sitting with him one night in Googie’s coffee shop in Los Angeles. However, StarKist and Burnett both give full credit to…
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Ancien Hippie 